My head and heart explode with ideas waiting to come to life. My role? To execute them in the best way possible. Some of them flow in the form of words and become a part of my fiction world, some of them turn into content marketing strategies to engage with audiences and understand what they truly want, and the rest turn into a visual presence through digital artwork.
I've always wanted to be a writer since a pretty young age. Be it random songs at the back of my notebook or a marketing copy of 3 catchy words to attract a target audience, my pen has always been a guiding light. Hence, my debut title, 'From the Ink Pot', feels much more than a set of published words to me.
Interestingly, I've also had those human phases when words fall too short to crack the deal, and I bet you might have had those speechless times too. And that's when my designs have helped me breathe through the day. Sometimes, when I open my old doodles, they just appear like random scriblings, but deep down, they are a time capsule which take me back into the moment and emotion when I first made them. A boring lecture, some teen-ish obsession, a certain regret, a certain ambition or some secret emotion that needs space to burst out... art has had my back. And so, I decided to contribute back by practising design.
My professional goals lie in the idea of not just understanding the audience to analyse their likes and dislikes, but also providing them with comfort and warmth. And so, the first small Business that I started came into life with products like comfortable cotton T-shirts and hoodies with expressive yet simple minimalist designs.
My words intend to heal, art intends to express, and ideas intend to gather around people who care.
Alongside, my favourite industry to work with has always been education, and so, my professional journey began in content marketing at an ed-tech company called Sunstone. I've seen it grow and feel proud to be a part of it for 2 years. Sunstone has taught me everything I know as a working professional, from creating content calendars to reviewing analytics to troubleshooting anything and everything through constant and out-of-the-box brainstorming.
Through my experiences, I've learnt the importance of a good team, along with the motivation to keep improving as an individual.
I've worked on team-oriented marketing projects, created short and long-form social media and communication content, along with independent ownership of SEO-driven blogs, educational content, and conscious narratives for students and young professionals.
In my blended journey of independent work and corporate exposure, I've learnt to write with intention, structure, and audience-awareness, without losing warmth.
My Educational background consists of a B.A. (Honours) degree in Political Science from Delhi University, along with a Diploma in Economics, after which I got certified in Advanced Spanish Language and Literature. My academic trajectory has strengthened my ability to think critically, communicate clearly, and work across contexts.
Today, my work sits at the intersection of content, storytelling, and visual design. It's been an interesting journey, and I wish to continue building things thoughtfully, carefully, and with meaning.